With COVID-19 raging across Canada, my partner Ben O'Neill and I wanted to do our part to put our communities at ease. It's too bad these ideas had to go into lockdown.

COVID Codes of Conduct

In times of crisis, it’s important to not panic and to maintain orderly conduct. That’s why we've outlined a painfully simple series of guidelines for OOH to help people remember what to do and what not to do in these difficult times. This one's for all the folks out there who, despite months of clear guidelines, still can't figure out social distancing. 






Love in the Time of COVID-19

From medical professionals, to the elderly and immunocompromised, everybody has been hit hard by this disease—including the attractive young singles who can no longer mingle. So, how does a person find love in the time of COVID-19? 

They don’t. They need to stay the hell home and stop sowing disease while they’re sowing their wild oats. And we’re going to make sure they get the message with a series of billboards and OOH executions. 





Corona always says, “find your beach.” And while that’s not the same Corona that ruined 2020, we figure we could take that to heart by providing Instagram or Snapchat filters that swap out whatever’s behind you with an exotic locale of your choice. 

After all, stopping the spread is much easier if everyone's vacation is actually a staycation. 

© JP 2022
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