A billboard for an Italian restaurant showing a full table of food.

La Vita Lenta

Client: Edna + Vita

Agency: BleuBlancRouge & The Garden

The financial district’s all about the hustle. When it comes to dining in the area, most restaurants cater to 9-5’ers getting in and getting out – slipping in between meetings or before their GO Train takes off.

But at Edna+Vita, a new Italian Restaurant in the heart of Toronto, they're not about the grind & dine. So we to invited Torontonians to take a riposo from the viavai and enjoy the slow way of life. And thus, La Vita Lenta was born.

  • A table of food being eaten by a group of friends.
  • A glass of rosé being poured.
  • A person eating a plate of spaghetti, pulling up the noodles.
  • A table of food, with a steak and

OOH

We placed these all around the Financial District to lure people into enjoying a nice Italian meal.

Social

Then, we brought all of the mouth-watering glory to social channels and invited viewers to literally share these plates.