The Right to a Childhood

Client: UNICEF Canada

Agency: Juniper Park \ TBWA

The pandemic forced kids in Canada and around the world to grow up faster than ever. Kids acted as breadwinners, taking care of their families, and sacrificed their childhoods to do it.

So, when is a kid no longer a kid?

We believe all kids have a right to a childhood. Let’s help them stay kids a little longer.